Gifts & Crafts

John Jones Steps Down as Bira President; Karen Forret Takes Over

The Hereford retailer completes two years as president of the association working with more than 6,000 independent retailers, with Wilkies' Karen Forret taking over.

Ondine VasseurNovember 10, 20265 min read0 views

An editorial illustration of independent shopfronts linked by a glowing ribbon, suggesting continuity in retail leadership.

John Jones, managing partner of Philip Morris & Son in Hereford, has stepped down as president of the British Independent Retailers Association (Bira) after completing a two-year term. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, took over the role at Bira's annual general meeting.

Bira works with more than 6,000 independent retailers across the UK. Jones said serving as president had been a huge honour. He added that the past two years had been challenging for independent retailers and underlined Bira's role in helping them achieve collectively what they cannot do individually.

Jones identified the launch of the Bira Forum as his proudest achievement. The forum gives members a space to discuss issues, share challenges and access advice. Bira chief executive Andrew Goodacre thanked Jones for his contribution and praised his leadership during a tough period for independent retail, describing the Forum as a lasting part of his legacy.

High street outlook and policy

Despite the pressures facing the sector, Jones said he remained optimistic about the future of the high street. He argued that people value the sense of place and community the high street provides, as well as the knowledge and service offered by independent retailers. He added that genuine business rates reform and an overhaul of planning rules were needed to help the high street thrive.

Adaptation and continuity

Jones also stressed the importance of adaptation. He noted that Philip Morris & Son is 180 years old, but that the business today in no way resembles its original form, and said evolving is the key to surviving and thriving. Jones will remain involved with Bira as Forret takes on the presidency.