The Little Sock Company, a Hertfordshire-based children’s brand, has raised the target for its No More Cold Toes Christmas campaign from 6,000 to 10,000 donated pairs after early support exceeded its original goal.
Under the campaign, the company pledges to donate one pair of socks to a baby or child in need for every order placed. It had initially aimed to donate 6,000 pairs by Christmas, but said the response had already surpassed expectations, prompting the higher target.
To help get the donations to families around the country, the brand is working with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK. According to the company, all three support families experiencing hardship and will help distribute the socks to babies and children who need them most.
The Little Sock Company was founded in 2018 by Katie Saunders, a mother of three. The business was built without outside investment, and founder Katie Saunders is passionate about using its success to make a positive difference. With Christmas approaching, the company hopes the campaign will encourage customers to help bring extra warmth to children in need this winter.
The campaign is running in the lead-up to Christmas, with the company aiming to donate 10,000 pairs through its partner network.