Vollrath Co. has named Fred Fritchen director of national accounts, placing him in charge of the manufacturer's strategic sales team and its national account strategy.
In the role, the company says, Fritchen will focus on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
Fritchen brings extensive experience in the foodservice industry. Vollrath also pointed to his background in building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
The position combines two strands of work: directing the strategic sales team and shaping the account strategy that guides how the company approaches its largest customers and channel partners.
Sales leadership cites account experience
Larry Deutsch, senior director of sales, said in the release that Fritchen brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. He added that Fritchen's experience and leadership would be valuable as the company continues strengthening strategic customer partnerships and identifying opportunities for growth.
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau took part in FER's How To Spec Live in September.